Heineken Launches Sneakers With Beer Soles

Unusual shoes claim to be exclusive.

Heineken, a well-known global beer producer, has withdrawn from Russia.

But the corporation’s owners decided to explore new markets. Today, the company announced that it had launched a branded sneaker, the main feature of which is a real beer in the sole.

For unusual sneakers, they even came up with a unique name. They are called Heinekicks.

So far, the manufacturer plans to sell limited edition sneakers. If you carefully analyze the shoe’s design, it becomes evident that drinking beer from the sole will not work.

And the only utility, besides the wow-effect, is the beer opener integrated into the tongue of the sneakers.

Sneakers look unusual and are clearly suitable for trendy people who want to surprise and catch the enthusiastic glances of all foam lovers.